A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Then work backwards to develop the plan. What steps are required to get you to the goals? Make the plan as detailed as possible. Try to visualize and then plan.
Once you have a clear understanding of what you want, it is critical that you engage in goal setting – specifically setting SMART goals.
Every possible setback. Commit the plan to paper and then keep it with you at all times. Review it regularly and ensure that every step takes you closer.
Focus is having the unwavering attention to complete what you set out to do. There are a million distractions in every facet of our lives.